The influence of destination image on tourism souvenirs under the dual mediating path of souvenir authenticity and emotional experience
Keywords:
destination image, souvenir purchase intention, souvenir authenticity, emotional experienceAbstract
Taking Guilin's characteristic cultural modern and traditional souvenirs as an example, based on the S-O-R model constructed with the purpose image as the antecedent variable and the souvenir authenticity and emotional perception as the mediating variables, we explore the complex transmission mechanism of consumers' formation of souvenir purchase intention. SPSS21.0 and AMOS24.0 were used to analyse the model data for reliability and validity, CFA analysis and structural equation analysis. The results show that: destination image significantly and positively affects souvenir authenticity and emotional experience; destination image, souvenir authenticity and emotional experience significantly and positively affect purchase intention; souvenir authenticity and emotional experience play a mediating role in the relationship between destination image and purchase intention.
Corresponding author: Jiayan Xu (email: 715760875@qq.com)
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Copyright (c) 2024 Jiayan Xu, Yanlian Ye, Dongyu He (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Articles published in the Journal of Advanced Managerial Psychology are licensed under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly credited.
